201415 Season materials

The look and feel of the Hippodrome Theatre's 2014–15 season presented an interesting design challenge, because at the start of the season, the Hipp was in the process of a rebrand (courtesy of advertising and design agency 160/90). As an in-house designer, it was my responsibility to carry out the mid-season transition from the old brand to the new as smoothly as possible, and to create materials that were both familiar and fresh in order to excite our long-time supporters without alienating them. I stuck with bold text and bright colors for accessibility, and created an eclectic range of designs to emphasize the imaginative and artistic nature of the theatre.