Florida Museum of Natural History

The Florida Museum of Natural History is primarily located on the University of Florida campus in Gainesville with research sites throughout the world. Since it was established in 1891, the museum has become the official natural history museum for the State of Florida. My goal in rebranding the museum was to create a brand that would reference the immense scope of the establishment and its resources, as well as emphasize the welcoming nature of the museum as a center for education and exploration. The brand is simultaneously professional and playful, and aims to attract a wide array of users.